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How Can Businesses Benefit From Using LinkedIn?

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How Can Businesses Benefit from Using LinkedIn?

LinkedIn is a powerful business platform that can be used by businesses of all sizes to connect with potential customers, partners, and employees. It is one of the largest social networks in the world with millions of members spanning over 200 countries and regions.

As part of a leading Recruitment agency in Melbourne and Perth, TRS Recruitment Consultants specialise in connecting Australian businesses with top talent. Our team uses LinkedIn daily to advertise roles and build client relationships. In this blog, we’ll share the biggest reasons why LinkedIn is one of the most important online tools for business.

Why is LinkedIn so important right now?

The sheer size of the network allows businesses to reach into new markets and target audiences who were previously elusive. By establishing your business’ brand on LinkedIn, you’re adding value to your existing brand presence and creating an additional touchpoint for your target consumers. With LinkedIn Pages, businesses are able to share their brand’s story, products and services, company culture, and any job openings – all in one place. Businesses can also use LinkedIn Advertising to deliver highly-targeted ads directly to the LinkedIn members who matter most to their business.


The latest LinkedIn statistics:

  • Over 850 million members worldwide

  • Over 12 million members in Australia

  • Over 58 million companies listed

  • Every second 95 job applications are submitted

  • 6 people hire every minute

  • Available in 26 languages

  • Has 19,000 full-time employees

Maintaining a company page on LinkedIn and regularly engaging with your professional community can bring exposure and credibility to your business. Here are a few of the top benefits of using Linkedin for business and our tips on how to use LinkedIn for business development.

Benefits of using LinkedIn for Business in Australia:

Generate Leads

LinkedIn is one of the leading social media platforms for generating qualified leads. By sharing valuable content and engaging with potential customers, businesses can build trust and credibility, which can eventually lead to sales. Read more about how to find leads on LinkedIn.

Linkedin business benefits

Build Relationships

Businesses can use LinkedIn to build relationships with potential customers, partners, and vendors. By connecting with like-minded individuals and companies, businesses can create valuable relationships that can help them grow. Users can leverage their personal profiles to establish these relationships within areas such as LinkedIn groups.

Attract Talent

LinkedIn is an excellent platform for recruiting top talent, giving businesses access to a vast pool of candidates. By using LinkedIn's powerful search tools, businesses can easily find candidates with the right skills and experience. If they’ve created a strong company presence and shared relevant content, businesses may also make themselves more attractive to job seekers. A targeted approach to hiring will produce the best results - the most qualified candidates may have inboxes full of automated messages from recruiters. Once you’ve found talent that suits your business, for best results follow LinkedIn’s guide to writing messages that get responses.

Demonstrate Expertise in your Field

Businesses can position themselves as thought leaders in their industry by sharing valuable content and engaging in relevant discussions on LinkedIn. This can help attract more customers and business opportunities as they build credibility in their field. Becoming part of a trusted business network can bring new opportunities to your company. LinkedIn users who create and share content such as blog posts are positioned as decision makers in their sector.

Improved Google Rankings

Having an active presence on LinkedIn can also help businesses improve their search engine rankings. When potential customers search for keywords related to your business, your LinkedIn profile and content will be more likely to appear in the search results. This can help you attract more visitors to your website and generate more leads.

Do small business owners use LinkedIn? 

small business on linkedin.jpg

For small businesses, LinkedIn can be a great way to connect with potential customers and partners. When you join LinkedIn, you have the opportunity to create a company page. This is a valuable asset for any business because it allows you to share information about your products or services, post updates, and promote your brand. You can also use your company page to post job openings, which is a great way to attract top talent.

Engaging with other businesses on the platform can help grow your business and provides opportunities for B2B marketing. LinkedIn also offers a number of features that can be useful for small businesses, such as the ability to create a company page, post job openings, and promote your business through paid advertising. LinkedIn offers a wealth of opportunities for businesses of all sizes.

By taking advantage of all that LinkedIn has to offer, businesses can grow their brand, generate leads, build relationships, and attract talent.

TRS Resourcing on LinkedIn

As a recruitment company, we use LinkedIn to connect with potential candidates and clients, as well as to build our brand presence. Our LinkedIn company pageis full of valuable content that helps us attract the right talent and business opportunities. We provide tailored Recruitment and Labour Hire solutions to Australian businesses with exceptional service every time.

To speak with TRS Labour Hire Recruitment Consultants please contact the following offices:

Labour Hire Melbourne 03 9917 3545

Labour Hire Perth 08 6205 3570

Linkedin for business Australia

Read more industry-related topics by TRS about hiring staff for your business here.