{"id":15601,"date":"2022-09-07T00:00:00","date_gmt":"2022-09-07T00:00:00","guid":{"rendered":"https:\/\/trs-resourcing.ap.applyflow.com\/uncategorised\/how-can-businesses-benefit-from-using-linkedin\/"},"modified":"2024-04-16T09:20:06","modified_gmt":"2024-04-16T09:20:06","slug":"how-can-businesses-benefit-from-using-linkedin","status":"publish","type":"post","link":"https:\/\/www.trsresourcing.com\/article\/how-can-businesses-benefit-from-using-linkedin\/","title":{"rendered":"How Can Businesses Benefit From Using LinkedIn?"},"content":{"rendered":"<article class=\"blog-body\">\n<figure class=\"blog-img\"><img decoding=\"async\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/2.jpg\" alt=\"2\" \/><\/figure>\n<h1><span style=\"color: #0e76bf;\">\u200b<\/span><span style=\"color: #0e76bf;\"><b>How Can Businesses Benefit from Using LinkedIn?<\/b><\/span><\/h1>\n<p dir=\"ltr\"><span style=\"color: #000000;\">LinkedIn is a powerful business platform that can be used by businesses of all sizes to connect with potential customers, partners, and employees. It is one of the largest social networks in the world with millions of members spanning over 200 countries and regions.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">As part of a leading Recruitment agency in Melbourne and Perth, TRS <\/span><a href=\"https:\/\/www.trsresourcing.com\/consultants\"><span style=\"color: #1155cc;\">Recruitment Consultants<\/span><\/a><span style=\"color: #000000;\"> specialise in connecting Australian businesses with top talent. Our team uses LinkedIn daily to advertise roles and build client relationships. In this blog, we\u2019ll share the biggest reasons why LinkedIn is one of the most important online tools for business.<\/span><\/p>\n<h2 dir=\"ltr\"><span style=\"color: #0e76bf;\"><b>Why is LinkedIn so important right now?<\/b><\/span><\/h2>\n<p dir=\"ltr\"><span style=\"color: #000000;\">The sheer size of the network allows businesses to reach into new markets and target audiences who were previously elusive. By establishing your business\u2019 brand on LinkedIn, you\u2019re adding value to your existing brand presence and creating an additional touchpoint for your target consumers. With LinkedIn Pages, businesses are able to share their brand\u2019s story, products and services, company culture, and any job openings \u2013 all in one place. Businesses can also use <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/how-to-advertise-on-linkedin\"><span style=\"color: #1155cc;\">LinkedIn Advertising<\/span><\/a><span style=\"color: #000000;\"> to deliver highly-targeted ads directly to the LinkedIn members who matter most to their business.<\/span><\/p>\n<figure class=\"image-float-left\"><img decoding=\"async\" class=\"wp-image-16119 size-full alignleft\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/7eba7977-17fb-4ce1-b5a9-c16d6f1663e6-1.jpeg\" alt=\"\" width=\"405\" height=\"311\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/7eba7977-17fb-4ce1-b5a9-c16d6f1663e6-1.jpeg 405w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/7eba7977-17fb-4ce1-b5a9-c16d6f1663e6-1-300x230.jpeg 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/7eba7977-17fb-4ce1-b5a9-c16d6f1663e6-1-150x115.jpeg 150w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure>\n<h4 dir=\"ltr\">\u200b<span style=\"color: #000000;\">The latest <\/span><a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\"><span style=\"color: #0e76bf;\"><b>LinkedIn statistics<\/b><\/span><\/a><b><span style=\"color: #000000;\">:<\/span><\/b><\/h4>\n<ul>\n<li>\n<p dir=\"ltr\" role=\"presentation\"><span style=\"color: #000000;\">Over 850 million members worldwide<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\">Over 12 million members in Australia<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\"><span style=\"color: #000000;\">Over 58 million companies listed<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\"><span style=\"color: #000000;\">Every second 95 job applications are submitted<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\"><span style=\"color: #000000;\">6 people hire every minute<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\"><span style=\"color: #000000;\">Available in 26 languages<\/span><\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\"><span style=\"color: #000000;\">Has 19,000 full-time employees<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u200b<\/p>\n<p dir=\"ltr\" align=\"left\">\u200b<span style=\"color: #000000;\">Maintaining a company page on LinkedIn and regularly engaging with your professional community can bring exposure and credibility to your business. Here are a few of the top benefits of using Linkedin for business and our tips on how to use LinkedIn for business development.<\/span><\/p>\n<p dir=\"ltr\" align=\"left\">\u200b<\/p>\n<h2 align=\"left\"><span style=\"color: #0e76bf;\"><b>Benefits of using LinkedIn for Business in Australia:<\/b><\/span><\/h2>\n<h4 dir=\"ltr\">\u200b<\/h4>\n<h4 dir=\"ltr\"><span style=\"color: #2c679c;\">Generate Leads<\/span><\/h4>\n<p dir=\"ltr\"><span style=\"color: #000000;\">LinkedIn is one of the leading social media platforms for <\/span><a href=\"https:\/\/www.benchmarkone.com\/blog\/generate-leads-with-linkedin\/\"><span style=\"color: #1155cc;\">generating qualified leads<\/span><\/a><span style=\"color: #000000;\">. By sharing valuable content and engaging with potential customers, businesses can build trust and credibility, which can eventually lead to sales. Read more about <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/lead-generation\"><span style=\"color: #1155cc;\">how to find leads<\/span><\/a><span style=\"color: #000000;\"> on LinkedIn. <\/span><\/p>\n<figure class=\"image-float-right\"><img decoding=\"async\" class=\"wp-image-16117 size-full alignright\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/8c3f58d0-d171-449a-a3ad-5d1f31e91d15.jpeg\" alt=\"\" width=\"672\" height=\"351\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/8c3f58d0-d171-449a-a3ad-5d1f31e91d15.jpeg 672w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/8c3f58d0-d171-449a-a3ad-5d1f31e91d15-300x157.jpeg 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/8c3f58d0-d171-449a-a3ad-5d1f31e91d15-150x78.jpeg 150w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n<h4 dir=\"ltr\"><span style=\"color: #2c679c;\">Build Relationships<\/span><\/h4>\n<p><span style=\"color: #000000;\">Businesses can use LinkedIn to build relationships with potential customers, partners, and vendors. By connecting with like-minded individuals and companies, businesses can create valuable relationships that can help them grow. Users can leverage their personal profiles to establish these relationships within areas such as LinkedIn groups.<\/span><\/p>\n<h4 dir=\"ltr\"><span style=\"color: #2c679c;\">Attract Talent<\/span><\/h4>\n<p><span style=\"color: #000000;\">LinkedIn is an excellent platform for recruiting top talent, giving businesses access to a vast pool of candidates. By using LinkedIn&#8217;s powerful search tools, businesses can easily find candidates with the right skills and experience. If they\u2019ve created a strong company presence and shared relevant content, businesses may also make themselves more attractive to job seekers. A targeted approach to hiring will produce the best results &#8211; the most qualified candidates may have inboxes full of automated messages from recruiters. Once you\u2019ve found talent that suits your business, for best results follow LinkedIn\u2019s guide to <\/span><a href=\"https:\/\/business.linkedin.com\/talent-solutions\/recruiting-tips\/best-and-worst-recruiting-inmail-examples\"><span style=\"color: #1155cc;\">writing messages that get responses<\/span><\/a><span style=\"color: #000000;\">.<\/span><\/p>\n<h4 dir=\"ltr\"><span style=\"color: #2c679c;\">Demonstrate Expertise in your Field<\/span><\/h4>\n<p><span style=\"color: #000000;\">Businesses can position themselves as thought leaders in their industry by sharing valuable content and engaging in relevant discussions on LinkedIn. This can help attract more customers and business opportunities as they build credibility in their field. Becoming part of a trusted business network can bring new opportunities to your company. LinkedIn users who create and share content such as blog posts are positioned as decision makers in their sector.<\/span><\/p>\n<h4><span style=\"color: #2c679c;\">Improved Google Rankings<\/span><\/h4>\n<p><span style=\"color: #000000;\">Having an active presence on LinkedIn can also help businesses improve their search engine rankings. When potential customers search for keywords related to your business, your LinkedIn profile and content will be more likely to appear in the search results. This can help you attract more visitors to your website and generate more leads.<\/span><\/p>\n<p>\u200b<\/p>\n<h3 dir=\"ltr\"><span style=\"color: #0e76bf;\"><b>Do small business owners use LinkedIn?\u00a0<\/b><\/span><\/h3>\n<figure class=\"image-float-left\"><img decoding=\"async\" class=\"alignleft wp-image-16116 size-full\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/be9f3feb-575f-4d6c-8670-17729da62bdd.jpeg\" alt=\"\" width=\"500\" height=\"320\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/be9f3feb-575f-4d6c-8670-17729da62bdd.jpeg 500w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/be9f3feb-575f-4d6c-8670-17729da62bdd-300x192.jpeg 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2022\/09\/be9f3feb-575f-4d6c-8670-17729da62bdd-150x96.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<p dir=\"ltr\">\u200b<span style=\"color: #000000;\">For small businesses, LinkedIn can be a great way to connect with potential customers and partners. When you join LinkedIn, you have the opportunity to create a company page. This is a valuable asset for any business because it allows you to share information about your products or services, post updates, and promote your brand. You can also use your company page to post job openings, which is a great way to attract top talent.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Engaging with other businesses on the platform can help grow your business and provides opportunities for B2B marketing. LinkedIn also offers a number of features that can be useful for small businesses, such as the ability to create a company page, post job openings, and promote your business through paid advertising. LinkedIn offers a wealth of opportunities for businesses of all sizes. <\/span><\/p>\n<p dir=\"ltr\">\u200b<\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">By taking advantage of all that LinkedIn has to offer, businesses can grow their brand, generate leads, build relationships, and attract talent.<\/span><\/p>\n<h3 dir=\"ltr\"><span style=\"color: #0e76bf;\"><b>TRS Resourcing on LinkedIn<\/b><\/span><\/h3>\n<p dir=\"ltr\"><span style=\"color: #000000;\">As a recruitment company, we use LinkedIn to connect with potential candidates and clients, as well as to build our brand presence. Our <\/span><a href=\"https:\/\/www.linkedin.com\/company\/trsresourcing\"><span style=\"color: #1155cc;\">LinkedIn company page<\/span><\/a> <span style=\"color: #000000;\">is full of valuable content that helps us attract the right talent and business opportunities. We provide tailored <\/span><a href=\"https:\/\/www.trsresourcing.com\/find-staff\"><span style=\"color: #1155cc;\">Recruitment and Labour Hire<\/span><\/a><span style=\"color: #000000;\"> solutions to Australian businesses with exceptional service every time.<\/span><\/p>\n<p dir=\"ltr\"><b><span style=\"color: #424242;\">To speak with TRS Labour Hire Recruitment Consultants please contact the following offices:<\/span><\/b><\/p>\n<p dir=\"ltr\"><b><span style=\"color: #424242;\">Labour Hire Melbourne <\/span><\/b><a href=\"tel:03 9917 3545\"><b><span style=\"color: #0e76bf;\">03 9917 3545<\/span><\/b><\/a><\/p>\n<p><b><span style=\"color: #424242;\">Labour Hire Perth <\/span><\/b><a href=\"tel:08 6205 3570\"><b><span style=\"color: #0e76bf;\">08 6205 3570<\/span><\/b><\/a><\/p>\n<p>\u200b<img decoding=\"async\" class=\"alignnone wp-image-15956 size-large\" src=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1-1024x160.png\" alt=\"\" width=\"1024\" height=\"160\" srcset=\"https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1-1024x160.png 1024w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1-300x47.png 300w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1-150x23.png 150w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1-768x120.png 768w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1-1536x239.png 1536w, https:\/\/cdn-01.cms-ap-v2i.applyflow.com\/trs-resourcing\/wp-content\/uploads\/2023\/11\/TRS-Resourcing-Banner-for-Website-1.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u200b<\/p>\n<p><a href=\"https:\/\/www.trsresourcing.com\/hiring-staff-for-your-business\" target=\"_blank\" rel=\"noopener\">Read more industry-related topics by TRS about hiring staff for your business here.<\/a><\/p>\n<h2>\u200b<\/h2>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<p>&nbsp;<\/p>\n<p>\u200b<\/p>\n<p>\u200b<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u200bHow Can Businesses Benefit from Using LinkedIn? LinkedIn is a powerful business platform that can be used by businesses of all sizes to connect with potential customers, partners, and employees. It is one of the largest social networks in the world with millions of members spanning over 200 countries and regions. As part of a&hellip;<\/p>\n","protected":false},"author":17,"featured_media":15603,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[1],"tags":[74],"class_list":["post-15601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-hiring-staff-for-your-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/posts\/15601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/comments?post=15601"}],"version-history":[{"count":3,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/posts\/15601\/revisions"}],"predecessor-version":[{"id":16121,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/posts\/15601\/revisions\/16121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/media\/15603"}],"wp:attachment":[{"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/media?parent=15601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/categories?post=15601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trsresourcing.com\/af-api\/wp\/v2\/tags?post=15601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}